Website usability

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Website Usability

What means Website Usability? - A definition

Measures of search engine optimization only represent a section of a successful communication with the visitors and a effective internet marketing (in the field of commercial services).

Once a website was found in the internet it is important in the next step that the website

expresses concisely the content and marketing goals (in the field of commercial services),
is effectively different from competitive websites and
offers a high usability.

If a website does not communicate directly, if the visitor cannot capture in a nutshell, which advantage he has from the offered content and how to reach the seeked information as soon as possible, he will supposable leave the website to frequent competitve offers.

Each additional required click to reach a designated information will increase the chance that visitors will give up their search on the website. With easy handling and simple capture of the content it is possible to achieve a competitive advantage compared to other competitve websites.

One of the leading personalities in the field of usability with worldwide respect is Dr. Jakob Nielsen. The information and columns about web usability can be accessed regulary on the homepage from Jakob Nielsen:

"The best web sites are better than reality."

( Dr. Jakob Nielsen, Usability-Experte )

In the commercial field a website is the card of a company in the World Wide Web and one of the most important interface to the outside world. It determines significantly the first impression of the customers from an offering (products, services).

A tutorial for web developers to prevent the 10 most common mistakes in the field of usability you can find on Toptal:

https://www.toptal.com/web/top-10-mistakes-that-web-developers-make

That a website can be found in the web is the one thing. That a visit of a website leads into a customer contact the other.

Matters of a website usability test

To test a website on its usability there should be ideally chosen neutral persons (e.g. from the circle of friends) who are not familiar with the content or the theme of the website and are not "predisposed" in any way.

The website can be checked in the following fields for example:

Navigation, usability, design, compatibility with browsers and operating systems, information offers, redundancy* or HTML-conformity after the W3C-standard.

References for weak points of usability can also be generated from the data of the website counter (compare: Webcontrolling):

Many page impressions per visitor do not proof absolutely that the offer or content of the website is attracitve for the visitors. The reason for this can also be found in a lack of clarity with the handling of the website.
Many one-page-visitors can indicate a good ranking in search engines, but they also can be a sign for an improvable information offering. Otherwise the visitors would have clicked further undersides.
If the visitors leave the website superior at certain undersides (so-called exit pages), then it should be checked for example, if the reasons for this could be founded in a lack of clarity with the handling or in improvement opportunities regarding the content or the graphic of these undersides.

* Explanatory note: there is a redundancy in a website for example, if passages of a text do not contain any information value. As a result redundant content can also be left out and so the readability and usability would be improved. Redundancy should not be mistaken with double content, where are identical matters on other positions of the website.