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Search Engines and Marketing

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Search engine positioning and optimization

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When there was spent a lot of time and money in a website, the next question is, if the website can be found in search engines like Yahoo! or Google.

It doesn`t matter if in Germany or international - first with a so called search engine optimization a website can be found with its basic keywords.

The idea of "search engine optimization" (in German: Suchmaschinenoptimierung) certainly does not mean that the search engines are optimized (an alluring thought if this could be realized so easily). In fact the website is straightened to the needs of search engines.

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The general value of search engines

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- About 80 percent of the websites in the internet are found with search engines.

- With search engines a website can develop new capabilities of visitors.

- A good ranking in search engines underlines the service quality of a company in the web.

- Search engines today are essential for the search of information in the internet.

- Search engines are the key factor of more hits on a homepage.

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A search engine can find a website, if

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• it is registered accurately in directories and search engines,

• it is optimized and readable for search engines and

• there is a regular and spezific measurement of results.

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On the following undersides you can find further information about search engines and internet marketing as well as useful recommendations in the field of webusability, websites, libraries and tools to place your homepage more effective in the world wide web.

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Note: In the right column you find logos from the basic general search engines technologies. Search engines who are based on the basic search engines technologies from Google, Yahoo!, Bing (successor to MSN Search and formerly Windows Live Search) are listed at "based technologies".

 

 

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Logo Google

Logo Yahoo!

Logo Live Search

Logo Alexa

Logo DuckDuckGo

Logo Ask

 

» more technologies

» based technologies

 
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